AP Retail, LTD

"-417" is an exclusive and unique line of natural skin care products based on natural active ingredients and minerals from the lowest place on earth - the Dead Sea. The company name has been adopted as an international brand symbolizing the exact location of the Dead Sea below sea level at the time of the company's founding. Moti collaborated with a team of chemists in the best scientific laboratories in Europe to develop products and therapeutics with formulations that combine wellness and technology to create a positive transformation of body and mind.

Present day "-417" complete and high-performance product line provides a single source that exceeds both the professional spa and consumer's quest for wellness and skin health. "-417" based on a rich and established past, but constantly evolving to grow and move forward in the future. The use of natural and scientifically proven ingredients in beauty products continues to drive the brand's modern and creative policy. All "-417" the products are paraben-free and mineral oil-free. We never test our products on animals.

"Nāves jūra" - this sea and the entire region on its shore is very alive. The Dead Sea is about 400m below sea level at the lowest point on the earth's surface and is part of the Syrian-East African Rift Valley, backed by the Judean Mountains to the west and the Moab Mountains to the east.

Dead Sea water contains 21 minerals, including magnesium, calcium, bromine and potassium. 12 of them are not found in any other sea or ocean, and some of them are recognized for creating a feeling of relaxation, nourishing the skin, activating the circulatory system and alleviating rheumatic discomfort and metabolic disorders.

Face care products, day creams, eye care products, night creams, cleaning agents, serums, masks, hair care products, body care products, Dead Sea salt and mud for the body, body butter, shower gel, hair care, body scrub, foot cream, hand cream, Scientifically proven effectiveness, natural efficiency, unique origin.