How guest articles can help introduce your business in Latvian market

In order to improve the visibility of your company, product or service on search engines – usually Google – it is important to create informative texts that are not only interesting and useful to potential customers, but also appear as high as possible in the search results.

In this article, we will present some simple principles to consider when creating SEO articles in line with the latest search engine requirements and give some tips on how to distribute guest articles in Latvia’s websites with the help of our teams at GeniumLV and DziveiLV.

In parallel, the technological adaptation of the site to the requirements of search engines is also essential, including site structure; title tags; content formatting and headers; metadata descriptions; URLs; external and internal links.

Many companies still use only part of the principles of search engine friendly article creation, i.e. basing content on selected keywords. However, it should be borne in mind that keywords alone are currently insufficient to maximize the findability of a product or service and ensure optimal ranking in Google results. Moreover, excessive and unnatural use of keywords can harm a company's rank rather than improve it.

To understand why the search engine optimization (SEO) is so important, you need to know the basic principles of how it works. 

The main functions of search engines

1. Crawling: search engines send out robots (known as spiders or crawlers) to search for new content. Content can be web pages, PDF files, images, videos or anything else that can be linked to.

2. Indexing: once the content is detected, search engine crawlers follow the links to find new URLs. When they find unique content, they add it to their index or database of discovered URLs.

3. Ranking: Once the URLs are in the database, the crawlers retrieve this information to match the user's search query. The search engine then organizes the results from the most relevant to the least relevant.

To see the results, be patient!

If your website does not rank the highest, you are losing out in terms of traffic, leads, sales and revenue. However, you need to be patient, because even if all SEO requirements have been taken into account in the content of the website, it will take time before all three steps described above are implemented in the search engine. 

However, the traffic generated by SEO is stable. According to HubSpot, Google receives 5.6 billion searches per day. Therefore, you are assured of consistent monthly traffic.

Unlike other traffic generation methods such as social media or email marketing, websites that rank higher receive consistent, passive traffic and consequently more revenue.

Why aren't keywords enough?

In the beginning, SEO was simple: put lots of keywords on your website and then your content will show up in the results. 

Multiple Google updates mean that ranking in results is more than keywords, because they are integrated with a good user experience.

Keyword research is the process of discovering what your target audience is searching for, how much traffic those searches can send to your website and how difficult it is to use those searches to improve your ranking. There are a variety of paid and free keyword research tools available. The most popular keyword tools are Google Keyword Planner, Ahrefs and Moz. The results of the keyword research phase are used in content creation, but you should constantly make sure that the use of keywords in each piece of information is not excessive and irrelevant to the content!

Content-based or semantic SEO is a relatively new trend – search engines are getting smarter, relying not just on keywords but on comprehensively useful content. Businesses are increasingly relying on SEO professionals to create articles, but anyone who wants to be found online should know some simple basic principles that go into creating text.

You should create texts that are accurate, useful to the potential customer, not vague, with little specific information. Each product or service should be described in as much detail as possible, avoiding redundancy but focusing on explaining its practical use.

Every opportunity should be taken to establish yourself as an authoritative source in your field by commenting on online media, sending out press releases, publishing guest articles on other websites and using other digital marketing channels. 

In short: a search engine is able to assess the relevance of content more broadly than a person reading a text would. Keywords are still searched for and found, but good SEO does not rely on them alone. What matters is accurate, keyword-relevant content throughout the text – in other words, "useful content". 

The teams of GeniumLV and DziveiLV are here to help create the best keyword and semantic SEO articles complete with distributing your articles in the most relevant Latvian websites, news portals and blogs.