Shaving and hygiene with -417’S "FOR MEN" brand line
A well-groomed man is often associated with impeccable maintained appearance and hygiene habits. He pays attention to the details that complement his attire, such as well-groomed facial hair, neatly styled hair, and clean, manicured hands. For example, a man who meticulously maintains his beard and sports a well-groomed hairstyle exhibits a level of self-care that signals his commitment to personal hygiene and overall well-being.
This dedicated collection tailored to the unique needs of male skin includes body soap, shampoo, shaving cream, after shave and moisturizing cream. -417’s skincare for men is based on the perfect combination of Dead Sea Minerals and natural active ingredients to provide the best moisturizing and anti-aging benefits, while offering the sweet uncommon sensations we’re known for.
Enjoy a fresh, clean and moisturized skin, every day as it reflects a man’s respect for himself and his surroundings.
Fragile Masculinity and changing attitude to Men's Skincare cosmetics in society
Skincare is not just for women. More men pay as much attention to moisturizers as they would their tie, watch, sunglasses or wallet. Great looking skin is the latest men's accessory which affirms masculinity and social new car.
However, men's skin is different:
- it is thicker: You need skincare products that can handle a thicker skin;
- it is sweatier & oilier: You need a non-greasy, non-sticky, non-shiny product.
It is irritated by shaving: if you shave, you need a soothing formula that retains moisture.
So it is no surprise to us now that women's products are not suitable for treating men's skin, which is generally rougher, thicker and greasier than the fairer sex as well as aging more quickly. At -417 we take the best from the Dead Sea and bring it to your skin. Powered by the regenerative properties of Dead Sea minerals, our products help your skin stay smoother and stronger for longer.
-417 men’s products are formulated with unique ingredients from Dead Sea minerals and offer a complete range of skincare for the face, body, and hair. -417 Dead Sea products for men were developed using a unique and innovative formula that concentrates the active minerals found in the Dead Sea (like magnesium, sodium, and potassium), and adds vitamins, essential oils, and plant extracts.
Rest assured, all our 417 men's products are non-greasy, non-sticky and non-shiny. They smell good too.
In order to always get a magnific looks from women we recommend you to use -417 "For Men Kit – Mineral Shaving Cream and After Shave Duo". The product can be purchased in the official store of the distributor's website in a Baltic region or separate products of MEN CARE line might be bought at Douglas Latvija online store.
https://minus417.store/product/for-men-kit-mineral-shaving-cream-and-after-shave-duo/
Price 49 Euro / Volume 250ml
The kit includes a natural Vegan shaving cream that feels amazing as your razor glides right over your face with none of the normal irritations that are literally such a pain. Then finish your look with the vegan after shave that is getting rave reviews because it flat out works where the others leave you wanting. It doesn’t give a false shine, instead it leaves your face with that rugged matt finish that is so coveted today. Quality mens products that work.
Mineral Shaving Cream / Volume 150ml
Feel your razor glide along smoothly while your face is protected and moisturized at the same time by this vegan mineral shaving cream.
- It calms and relaxes the skin so that the razor can travel smoothly.
- It provides a feeling of freshness and renewal.
- It softens the skin leaving it feeling younger and more supple.
Enjoy an ultimate sensorial beauty experience!
SMELL Experience the calming natural scents of ginger and ginseng that don’t leave you overly fragrant and won’t compete against your chosen cologne of the day.
FEEL Your razor shaving you closely and cleanly but without the normal irritation associated with shaving.
SEE The super-close shave that really looks great.
How to use: apply to wet skin, massage in the cream and then begin shaving.
Active Moisturizer After Shave/ Volume 100ml
https://minus417.store/product/active-moisturizer-after-shave-100-ml/
https://www.douglas.lv/lv/katalogs/minus-417-active-moisturizer-after-shave/
Feel your skin staying hydrated all throughout the day with this hard-working vegan all-day moisturizer for normal to oily skin. Best skin care product for men.
Feel how your skin absorbs the moisturizer and begins hydrating itself.
You’ll love the soft matte finish that does not make you shiny even in bright light.
Revel in the sensation of much softer and more toned skin that feels great to the touch.
Enjoy an ultimate sensorial beauty experience!
SMELL A nice neutral scent that doesn’t compete with your chosen cologne of the day.
FEEL Your skin relax as it’s nourished and destressed.
SEE The visible signs of aging diminish, such as fine lines and wrinkles for a much younger look.
How to use: Apply a thin layer daily on cleansed face and neck, gently massaging in until fully absorbed.
Confidence and Self-Assurance
The way a man carries himself in well-chosen attire can boost his confidence and radiate self-assurance. When a man feels comfortable and confident about his look, it positively affects his posture, body language, and overall demeanor. For instance, a man wearing a perfectly shaved skin on his face confidently navigating exudes a charismatic aura that captivates women. The confidence that comes from being well-shaved is infectious and attractive, making women naturally drawn to men who exude such self-assuredness.
Women Find a Well-Shaved Man Attractive Using -417’s "For Men Kit"!
Take care yourself and your skin,
With best regards,
AP Retail team
